Low-quality data from fraudulent participants has set the market research industry ablaze. In partnership with Kellogg’s, we illustrate how bad data can burn a brand, and how you can ensure your data is protected. In this presentation you’ll learn how fraudulent participants respond to survey questions in predictable ways, and see a real-life case study demonstrating the effects this can have on brands and their marketing campaigns.
We’ve developed proven data quality solutions that evolve as the threats to quality evolve. Our patented pre-survey vetting system, Sentry®, leverages both behavioral assessment and technological checks to identify and remove low-quality participants before they enter your survey. Sentry can be used with any sample source or survey platform. To claim a free demo and pilot, click on the link below.
CloudResearch and InnovateMR jointly announce a strategic partnership to improve data quality, addressing the most pressing challenge facing the online survey industry.
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Data quality is a known issue within online panels. Considering the time and money research requires, gathering bad data is not a mistake you want to make. To avoid the...
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