Engage is an AI-powered, conversational survey platform that enhances and simplifies quantitative, qualitative, and mixed-methods research. With Engage you can collect hundreds of participant interviews with in-depth analyses in hours, giving you powerful insights into your research questions and saving significant time and resources.
What you should expect from Engage:
- In-Depth Participant Insights: Use Engage’s AI capabilities to delve deeper into participant experiences, motivations, perceptions, and emotional responses, offering valuable insights for mixed-method social psychological research.
- Customizable Engagement Models: Create dynamic, responsive surveys that adapt to participant answers, enabling you to explore complex participant experiences and social perceptions with greater accuracy.
- Thematic Analysis: Benefit from advanced theme analysis of qualitative data to interpret patterns and trends within your research, helping you to attain more nuanced and complete findings of theoretical and practical importance.
Discover the next generation of research tools with special access to Engage, specifically designed to improve and transform social psychological research practices. Engage blends sophisticated AI-driven conversations with deep psychological insights, facilitating innovative studies into human behavior, attitudes, judgments, emotion, and perception. Secure your spot now to start using this transformative platform for your social psychological research initiatives.
- Expert Interviews at Scale: Engage uses text or speech to interview, probe, and follow up, helping you obtain rich responses and more thorough responses from participants.
- Enhanced Engagement: Designed to eliminate participant burnout, Engage makes research an enjoyable experience, leading to more meaningful conversations and enriched data.
- Data Reliability: Advanced AI tools detect inattention, improper usage of ChatGPT, and prevent fraud, ensuring reliable data.
- Coding and Analysis: Utilize Engage for transcribing, coding, and identifying themes within your qualitative data using AI driven insights.
- Expanded Reporting: Save hours of time effortlessly exploring your transcripts using Engage advanced research query tools.
- Flexible Integration: Easily incorporate Engage into your existing research practices and survey applications with several familiar question types (multiple choice, open-ended, images, instructions) allowing for quant and qual question types.
Using AI to Conduct Qualitative and Quantitative Surveys: A Case Study and Demonstration
Tuesday, December 3, 2024 | 2:55pm-3:25pm ET | Track 5
In today’s fast-paced market research environment, understanding rapidly shifting audience interests is critical. This session will demonstrate how Engage, an advanced AI interviewing tool, rapidly conducts interviews and extracts information across consumer profiles. You will learn how surveys conducted by an AI interviewer make it possible to collect 500 high-quality qualitative interviews in under an hour, including theme extraction, segmentation, insights generation, and mixed-methods data analysis.
CloudResearch, in collaboration with Dow Jones, will demonstrate the details of the AI interview process, how the tool effectively extracts insights, and conducts segmentation based on qualitative data, and how these insights can be used to shape content. Presenters then discuss how this innovative approach can be used more broadly to gain qualitative and quantitative insights at a scale, speed, and accuracy that has never been achieved before.
CloudResearch
Dow Jones
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